An EXCELLENT UNIVERSITY characterized by scholarship engagement for the community towards sustainable development.
The aforecited vision is rooted in Bicol University’s mandate as provided in RA 5521 which is “to give professional and technical training and provide advanced and specialized instruction in literature, philosophy, the sciences and arts, besides providing for the promotion or technological researches, (Sec. 20).” Hence, the BU graduates shall be distinguished by their industry, nationalism and integrity. Along this line, extension service to the community and resource generation through its various productive endeavors shall complement the University’s mandated instruction-research function.
Provide professional and technical training as well as specialized instruction in communication, language, literature, cultures and the arts.
Produce dynamic and highly competitive graduates distinguished by their industry, nationalism and integrity in the fields of communication, communication technology, language and literature, culture, and the performing arts.
Develop competent, responsive, critical, and humane professional, capable of delivering the highest quality of service along their specialized fields, thereby promoting truth and justice towards the attainment of regional, national, and global goals.
Undertake research and extension services to the community in communication, language, literature and the arts that respond to regional, national, and global concerns.
Provide professional and technical services to various stakeholder, in support of the mandated of the university on instruction, research, extension, and production.
AB ENGLISH PROGRAM OBJECTIVES:
Prepare students for the requirements of varied professions and careers, particularly provide basic and workplace readiness skills in order to learn and adapt to any occupation required by both local and global markets.
Equip students with appropriate communication skills that will enable them to function effectively in the society.
Deepen appreciation of self and others, amidst diversity, through literature viewed as a means to understand humanity and the world.
Inculcate the values of integrity, responsibility, nationalism and other Filipino values necessary for the preservation of cultural heritage and national identity.
Encourage the quest for knowledge, love for truth and justice and respect for law.
Develop interest and competency for instruction, research, extension and production.
AB AUDIO VISUAL COMMUNICATION PROGRAM OBJECTIVES:
Dedication to service and the pursuit of excellence are at the center of our mission at the AVC Department:
Produce competent professionals who can be gainfully employed in the audio visual enterprise, government, computer industry and the research cultural group.
Provide training for audio visual enthusiasts for them to acquire a broad-based knowledge in the broadcast media, multi-media and the arts, and for them to produce high quality films and videos.
Develop AV specialist in the undertaking of research and extension activities which will help them develop a critical and analytical framework of the socio-political and economic environment for media development.
Establish and strengthen linkages with various sectors which may enhance students’ capabilities through training, research and development activities.
AB SPEECH AND THEATER ARTS PROGRAM OBJECTIVES:
To develop competent and responsive professionals with varied skills and abilities needed in providing the community specialized production activities in speech communication and theater arts.
To equip the students with essential skills and expertise in the different aspects of speech communication and production techniques.
To train students for the teaching of speech, theater arts and humanities subjects.
To inculcate among the students the discipline, dynamism, dedication and commitment necessary in the preservation and enhancement of the cultural heritage of the Bicolanos for national unity and identity.
To enhance students’ interest and skills in research, extension and production that would make them productive and responsive to the needs of the community.
AB JOURNALISM PROGRAM OBJECTIVES:
To produce professionals in the print media, advertising, public relations, government service, and non-government organizations.
To monitor and regularly update the curriculum of the journalism program to make it constantly relevant to the needs of the times.
To conduct studies in print media, broadcast journalism, new media, advertising, and public relations, using different research methods for various end-users.
To intensify the development of critical thinking among students in order to develop value systems contributing to the furtherance of freedoms of speech, of expression, and of the press.
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